I saw a great ING Direct commercial the other night that encouraged women to stop spending their money on expensive purses and start putting the money into savings accounts so that it can grow (and then be used for bigger, better purchases, like, uh, a house for instance).
See the ING commercial here.
I know that ING obviously wants more customers, but this commercial raises women's awareness about the temptation to spend hard-earned cash on non-practical items.
This culturally-encouraged pamper-spending has long been one of my biggest gripes. I get so angry at the notion that women should "treat themselves" to [fill in the blank here: lipstick, a massage, Botox treatment, Prada footwear] as a reward for hard work. If women were encouraged to save their money for big purchases, then maybe more than only 18% of home buyers in the U.S. would be single women.